Verdict in 30 Seconds
Pros
- GEO and AI search tracking built in
- Accurate rank tracking with local support
- Built-in client reporting and white-label
Cons
- Smaller backlink database than Ahrefs/Semrush
- Brand less recognised by enterprise clients
- Fewer third-party integrations
SE Ranking is a full SEO toolkit (rank tracking, site audits, backlink monitoring, and AI content tools) with the strongest agency reporting of the mid-tier players. Its GEO module for tracking AI search visibility is the feature nobody else has yet. Once the budget pick, it now prices itself alongside Semrush.
How We Rate SE Ranking
Weighted score: 4/5. Our full methodology →
Key Features
- Rank Tracker
- Website Audit
- Backlink Checker
- Competitor Research
- Keyword Grouper
- Marketing Plan
Pricing Breakdown
Plans and pricing as of our latest review. Always check the provider’s site for current rates.
Core
$129/mo
- 10 projects
- 2,000 keywords
- 100 AI prompts/day
Growth
$279/mo
- 30 projects
- 5,000 keywords
- 250 AI prompts/day
Enterprise
Custom
- Unlimited projects
- Full API access
- Dedicated support
Pros & Cons
Pros
- GEO and AI search tracking built in
- Accurate rank tracking with local support
- Built-in client reporting and white-label
- Generous limits on all plan tiers
Cons
- Smaller backlink database than Ahrefs/Semrush
- Brand less recognised by enterprise clients
- Fewer third-party integrations
- Content tools still maturing
Who SE Ranking Is For
SE Ranking is best for all-in-one seo & geo.
There's a free trial, so test it on a real project before you commit.
When to Choose SE Ranking
Different tools suit different teams. Here’s where SE Ranking fits best.
SEO agencies delivering white-label client reports
The report builder generates polished, branded PDFs on a schedule, which saves hours of manual report assembly every month. For an agency billing clients for SEO, this alone justifies the subscription.
Marketers who want AI search visibility tracking
The GEO module shows which of your pages AI engines are citing and which competitors are winning those citations. That's a future-proofing feature nobody else has at this price.
Teams needing rank tracking with local precision
SE Ranking's local rank tracking, down to postcode or city, is more granular than Semrush at the same tier. If your clients care about local map pack positions, this is the tool.
How We Tested SE Ranking
How it went
I created three projects across a SaaS site, an ecommerce store, and a local business, set up keyword tracking for 200 terms with daily updates, ran a full site audit, and tested the white-label report builder by generating a branded PDF. I also ran the GEO module to check AI search visibility. The interface is busier than Ahrefs, but the white-label reporting is the standout, genuinely ready for client delivery without manual fiddling.
Frequently Asked Questions
How much does SE Ranking cost now?
Core is $129/mo, or $103.20 billed annually. Growth is $279/mo. The old Essential plan at $55 is gone, retired to 'Legacy' status. This is the price change nobody talks about, SE Ranking went from the budget pick to Semrush money. The value is still strong on the agency side, 10 projects and white-label reports on Core, but anyone still calling it the cheap alternative is working off an old price list.
What is SE Ranking's GEO feature?
It tracks how visible your site is in AI search engines, ChatGPT, Perplexity, and Google's AI Overviews. That's genuinely ahead of the field, Semrush and Ahrefs are only just starting to build this. If you care about appearing in AI answers, which is where search is heading, SE Ranking's GEO module is the reason to pick it over a cheaper legacy tool.
Is SE Ranking good for agencies?
Its white-label reporting is the strongest of the mid-tier tools. You can generate branded client reports, add your logo, and set up scheduled automatic delivery. Core at $129 includes 10 projects, which covers a small agency's roster. The backlink database is smaller than Ahrefs, so if your clients need deep link audits, supplement with Ahrefs.
Final Verdict
If you're an agency that wants white-label reports and daily rank tracking without Semrush money, SE Ranking is the strongest mid-tier pick, and the GEO module is ahead of everyone. Just don't call it the cheap option any more. Core is $129, same as Ahrefs.
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