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Email Marketing

Mailchimp Review

4/5— Our Rating

Reviewed by James Merrick — Updated July 2026

Mailchimp evolved from a simple email tool into a full marketing platform with CRM, landing pages, social posting, and even a website builder. Best suited for businesses that want one platform for all their marketing.

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Starts at
Free – $20/mo
Free Trial
Yes
Best For
All-in-one marketing for small business
Our Rating
4/5

Key Features

Pricing Breakdown

Plans and pricing as of our latest review. Always check the provider’s site for current rates.

Free

$0/mo

  • 500 contacts
  • 1,000 emails/month
  • Basic templates

Essentials

$13/mo

  • 500 contacts
  • 5,000 emails
  • A/B testing

Standard

$20/mo

  • 500 contacts
  • 6,000 emails
  • Advanced automations

Pros & Cons

Pros

  • Generous free plan for up to 500 contacts
  • All-in-one marketing platform
  • Excellent template library and design tools
  • Strong integrations ecosystem

Cons

  • Pricing climbs sharply as list grows
  • Automation features less advanced than rivals
  • Support quality has declined on lower tiers
  • Tagging system can feel limiting

Who Mailchimp Is For

Mailchimp is best for all-in-one marketing for small business. It's a solid performer in the Email Marketing space that gets the job done well.

With a free trial available, you can test Mailchimp risk-free before committing. We recommend taking it for a spin with a real project to see if the workflow clicks for you.

Alternatives to Mailchimp

Not sure Mailchimp is right for you? Here are some top alternatives worth considering.

C

ConvertKit

4.5
A

ActiveCampaign

4.5
M

MailerLite

4

Final Verdict

Mailchimp is a solid choice for anyone in the market for email marketing tools. It's not perfect — no tool is — but the trade-offs are reasonable and the core experience is strong.

Try Mailchimp Now

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