Side-by-side comparison to help you choose the right tool for your needs.
Our pick: ConvertKit scores higher in our testing
Creators & bloggers.
Free to $29/mo
Visit ConvertKit Read the full ConvertKit review →All-in-one marketing for small business.
Free to $20/mo
Visit Mailchimp Read the full Mailchimp review →| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Overall Rating | 4.5/5 | 4/5 |
| Starting Price | Free to $29/mo | Free to $20/mo |
| Free Trial | Yes ✓ | Yes ✓ |
| Best For | Creators & bloggers | All-in-one marketing for small business |
| Our Rating | 4.5/5 | 4/5 |
| Category | Email Marketing | Email Marketing |
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This one's simpler than people make it. Mailchimp is a marketing suite that happens to do email. ConvertKit is an email tool for creators that also sells things. Pick the one that matches what you are.
Choose ConvertKit if
You're a creator, blogger, or course seller who wants plain-text emails that feel personal and a simple automation builder. The tag-based system is built for audience segments, not marketing departments.
Choose Mailchimp if
You want designed, branded templates and a tool your whole team can use. Mailchimp's editor and template library are far ahead, and it handles the non-email marketing (landing pages, social, CRM) too.
If you want the one-line answer: ConvertKit scores 4.5/5 in our testing.
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