Best Email Marketing

Every email platform sends the same email. The differences are how much they charge you to do it, how well the automation works, and whether the editor fights you while you build.

I've run newsletters, welcome sequences, and sales automations through every tool in this category. The pattern that keeps showing up: the free plan hooks you, the price climbs as your list grows, and the automation quality is what separates the tools you keep from the ones you outgrow.

Creators selling to an audience? ConvertKit, now called Kit, was built for exactly that. A business that needs proper customer journeys? ActiveCampaign does automations the others can't match. If budget is the whole brief, MailerLite gives you more for $10 than most platforms give for $40. Mailchimp is fine until you notice you're paying for an all-in-one suite you only use for email.

One thing nobody says loudly enough: deliverability matters more than features. A beautiful email that lands in spam is worthless, so I test that too. Same framework as everything else, real account, real card, real sends. The verdicts are earned, not copied.